Las Vegas, Nevada (July 18, 2023) — Cosmoprof North America, the beauty industry’s leading B2B exhibition, wrapped up an exceptional 20th-anniversary edition at the Las Vegas Convention Center from July 11-13, 2023. The show attendance grew 20% over last year, welcoming thousands of retailers, distributors, investors, and media and more than 1,100 exhibiting beauty brands, all brought together to learn about exciting product launches and industry trends, build their business networks and strengthen collaboration opportunities. The 20th edition underscores that Cosmoprof North America is the premier launching pad for beauty industry news and innovation around the world, attracting visitors and exhibitors from 108 countries to the three- day event.

As the beauty space continues to reach new heights, Cosmoprof North America is at the very center of this dynamic industry, bringing all the major players together in one place. The 20th edition had an unprecedented number of US and international retailers, buyers, distributors, and brands such as Walmart, Nordstrom, Costco, Neiman Marcus, Macy’s, Target, The Detox Market, Belk, Thirteen Lune, Sally Beauty, Unilever, Estée Companies, E.L.F. Beauty, Too Faced, Revlon, L'Oréal, to name just a few. The show focused on many different beauty product categories, such as Hair Care, Skin Care, Makeup, Nails and also spotlighted the Country Pavilions, an exclusive, continuing program that introduces emerging global beauty brands to the US market. Mariette Van Rooyen, Export Council Manager for Cosmetic Export Council of South Africa (CECOSA) said, “Our participation at Cosmoprof North America, Las Vegas was a success for 10 South African companies, generating excitement and interest. This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the US market. We are excited to leverage the momentum gained from this exhibition and look forward to our participation at the Miami Edition of Cosmoprof North America, scheduled for January 2024”. Other curated areas were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

“This year’s Cosmoprof was the busiest we have been in many years. Not only was our domestic sales team overbooked with appointments, but our teams in Canada, Europe, Asia, Middle East and Latin America were very busy and held amazing meetings with our brands exhibiting,” stated Harlan Kirschner, CEO of the Kirschner Group, Inc. “Every brand was pleased with the success of the show and the quality of customers who attended.” Cosmopack also continued to be a major draw as demand soars for supply chain solutions. This singular event addresses all aspects of product production, including raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery innovations, etc.

“Cosmoprof North America – Las Vegas is a very important event for making new contacts, especially in this part of the world where our brand is present for the first time,” said Annalisa Gramellini, CEO of World of Beauty, one of the winners of the Cosmoprof North America Awards 2023.

“Here at Colep Consumer Products, we just got back from Cosmoprof North America; what a fantastic three-days exhibition! We had back-to-back positive and quality meetings with numerous influential industry professionals from North America and around the world, that were actively seeking the next big thing in the industry. We showcased our cutting-edge technologies, breakthrough formulations, and product innovations and we received a lot of positive feedback and excitement around our offerings. Overall, Cosmoprof North America exceeded our expectations and reinforced our brand's reputation as an innovative and reliable ODM manufacturer”, stated Pierfranco Accardo, CEO of Colep Consumer Products.

Education is an integral part of Cosmoprof North America’s focus. This year’s attendees gained a wealth of knowledge and insight at 20th edition CosmoTalks seminars and panels, including “Disrupted Beauty Retail,” moderated by WSL Strategic Retail’s Wendy Liebmann. The Entrepreneur Academy presented workshops centered around product creation, marketing strategies, and winning approaches for budding beauty entrepreneurs, while Cosmopack Education offered complimentary sessions exclusively on the beauty supply chain.

The annual CosmoTrends report, curated by BEAUTYSTREAMS, featuring the latest trends and cutting-edge innovations, was supported through another exciting CosmoTalks session and featured the trends: NIP-TUCK

RELIEF, SKIN SHRINK, FUNCTION UP!, FRUITOPIA, and HIGH-SCI.

The Cosmoprof North America 20th Anniversary Soiree concluded this year’s incredible event, with a thrilling celebration of two decades of bringing the beauty industry together! The event included a special presentation of the Cosmoprof North America & Cosmopack North America Award winners. For the first time, this year’s winners along with all global winners will be presented and displayed at Cosmoprof Bologna in March 2024.

Cosmoprof North America is happy to renew its partnership with City of Hope, one of the country’s top ten comprehensive cancer centers, ranked by U.S. News and World Reports. City of Hope’s renowned Beauty Industry Spirit of Life Celebration kicked off the biggest week in beauty at Resort’s World on July 10 and honored longtime CPNA partner, Dr. Farouk Shami, Chairman & Founder of Farouk Systems, Inc.

Cosmoprof North America returns to the Mandalay Bay Convention Center, July 23-25 2024. Cosmoprof North America Miami, the B2B gateway to the Latin American beauty markets debuts in Miami, Florida January 23-25, 2024.

Contact: Arlene Benza, pr@cosmoprofna.com Base Beauty Creative Agency

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face- to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit: WWW.INFORMAMARKETS.COM.

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BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2023 edition, Cosmoprof registered more than 250.000 attendees from 153 countries in the world, and 2,984 exhibitors from 64 countries. Cosmoprof Worldwide Bologna 2024 is scheduled from March 21 to 24, 2024, in Bologna – Italy. Cosmoprof B2B format is constantly able to support companies and stakeholders in their business all over the world with specific tools and initiatives adapting to each market. The Cosmoprof platform extends throughout the entire world, with Cosmoprof North America, Cosmoprof CBE ASEAN, Cosmoprof India, and Cosmoprof Asia. For more information, please visit: WWW.COSMOPROF.COM.

The Professional Beauty Association (PBA) is dedicated to advocating and fighting for the rights and professionalism of the beauty industry, and is committed to the long-term success of beauty professionals and the businesses that employ and support them. As the largest and most inclusive trade organization representing the entire beauty industry, PBA advocates for legislation on behalf of the industry, including such things as fighting against deregulation. PBA also provides curated resources to empower members, including education, business tools and resources, curated healthcare and insurance options, exclusive events, charitable initiatives, scholarships, networking opportunities and proprietary reports and data. Members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. For more information on membership, please visit: WWW.PROBEAUTY.ORG/JOIN.