THE BEAUTY INDUSTRY GATHERED ENTHUSIASTICALLY AT COSMOPROF ASIA 2024 TO DISCOVER NEW TRENDS AND AVANT-GARDE LAUNCHES
22/11/2024COSMOPROF INDIA 2024: EXPANDING HORIZONS WITH GLOBAL REACH AND INNOVATIVE FEATURES
05/12/2024NEW AQUISITION FOR THE HENOTO GROUP: FM EXHIBIT Llc JOINS A GROUP THAT IS BECOMING INCREASINGLY INTERNATIONAL
Bologna, november 21 2024
For Italian companies, the USA, Mexico, the Middle East and Asia are some of the most attractive foreign markets and are therefore at the centre of the export strategies of Italy’s major brands looking to open up new business avenues or consolidate an existing presence.
These areas are also of crucial importance for HENOTO, a BolognaFiere Group company specialised in the sector of temporary architecture and exhibition staging in every aspect of its application (Exhibition, Retail, Contract, Outdoor, Sport Tech) and active through its own offices and partnerships in supporting companies in the implementation of their business initiatives.
Part of the HENOTO Group’s plans to develop business in the American market is the company’s recent acquisition of 51 per cent of FM EXHIBIT Llc, a company specialising in design and construction for the trade fair/events sector, with an established presence in the USA and an operational headquarters in Atlanta, Georgia.
The acquisition of FM Exhibit Llc is fully in line with the HENOTO Group’s business philosophy of promoting growth through highly specialised external lines, incorporating into the Group’s corporate structure entities with a recognised position in terms of quality and development potential in order to further strengthen the Group’s ability to respond to market demands.
“We are proud of the HENOTO Group’s leadership both in economic terms and regarding its international presence,” says Gianpiero Calzolari, Chairman of the Company. “This new acquisition further broadens our offer to our customers. We are bringing into the HENOTO network a company that shares our objective of growth in foreign markets, in particular, in the USA, a country where we have both been working for some time. Italy’s productive fabric is rich in SMEs that stand out for innovation and quality, realities with significant opportunities for growth if incorporated into a network that can expand their business areas. HENOTO is now a platform that integrates skills, contacts and know-how, enabling us to be flexible and receptive to market opportunities. The acquisition of FM EXHIBIT Llc,” concludes Calzolari, “further strengthens our activities in the USA and the services available to companies that see exports to this country as an indispensable business opportunity”.
“Linking the FM EXHIBIT Llcbrand to the HENOTO Group (BolognaFiere Group),” explains Antonio Pedrina, CEO of FM EXHIBIT Llc, “gives us access to a vast spectrum of realities that will enable us to take full advantage of new business opportunities, bringing benefits to both companies, which share the goal of boosting their established international presence. We consider our contribution strategic in terms of our knowledge of the US market, where we have been operating for many years and where we have been able to consolidate important business relations. Our business also benefits from an operational office in Atlanta, underpinning our presence, knowledge and market coverage. We are confident that the agreement will result in excellent business opportunities and a consequent growth in the share of turnover generated in the USA.”
THE USA MARKET
The latest data from the Italian National Institute of Statistics (ISTAT) values annual Italian exports to the US at 67.3 billion euros, following a trend of constant growth from 2014 to 2023, with the exception of 2020, a year affected by the economic crisis caused by the Covid pandemic.
The importance of the US for Italian exports is also highlighted by its position in the ranking of Italy’s main trading partners: in 2023, the US was Italy’s second largest export recipient after Germany.
Another crucial consideration is that more than 50 per cent of exports come from three Italian regions: Lombardy (€14.3 billion), Emilia-Romagna (€10.4 billion) and Tuscany (€9.1 billion), followed by Veneto (€7.6 billion). These are regions that are home to the nation’s main industrial centres, and which are well represented at trade fairs in the major Italian exhibition centres with which HENOTO has established relations.
HENOTO PROFILE
Henoto was set up in 2021 from the merger between BFservizi and GiPlanet, a company with thirty years of experience in the trade fair sector The pooling of their respective know-how has given rise to a company that develops projects from start to finish, from original concept all the way through to final production, for Fairs, Exhibitions, Retail, Contract, Showroom and Outdoor events. Quality and sustainability are key factors for HENOTO, which works alongside companies in facing global challenges and promoting commercial development in international markets with proposals that stand out for their high standards of innovation, quality and design.
HENOTO encapsulates the Industry 4.0 business model, emphasising specialization in business differentiation, with around 300 employees in Italy and abroad, and some twenty international offices (in the USA, Europe, Mexico, the Middle East and Asia) attending to client’s needs on site and enhancing their performance.
Company Turnover has followed a notable trend: the three-year period 2021-2023 saw an increase from 31 to 100 million euros, a trend also confirmed by the 70 million euro Turnover in the first half of 2024, a period in which the company set up exhibition structures covering a space exceeding 380,000 square metres at a total of 160 events in Italy and abroad.
FM EXHIBIT Llc PROFILE
FM EXHIBIT Llc is in the business of design and construction for trade shows and events in the American market, and has become a reference point for numerous Italian and international companies. In 2018, with a view to continued growth, a branch was opened in the USA in Atlanta, Georgia, as a headquarters for the American market and production hub. Since 2014, the companỳ has been led by Antonio Pedrina, the son of the founder, who has innovated the organisation to make it one of the most competitive in the American market.
The Company’s 2023 budget recorded a business turnover in the US of $5 million.
