Milan, 30 June 2023 - The presentation press conference of the 2023 Milano Beauty Week was held this morning in Palazzo Marino’s Sala Alessi. This will be the second time the Lombardy capital will host the week-long beauty and wellness exhibition and its broad raft of events targeting the general public.
Running from 26 September to 2 October 2023, Milano Beauty Week will be rolled out at two main venues - Palazzo Giureconsulti and Palazzo Castiglioni - but also in many other points around the city, including stores and places dedicated to art and culture.
As well as the trade association, Cosmetica Italia, the 2023 edition of Milano Beauty Week is again partnered by Cosmoprof and Esxence with a view to developing business synergies that will benefit the industry as a whole.
"We are proud to join forces with Cosmetica Italia in the organization of the 2023 Milano Beauty Week," said Gianpiero Calzolari, President of BolognaFiere. "For over 50 years now, Cosmoprof has been a world showcase for Italian excellence in the cosmetics industry, our Network events covering the main international markets. One of Italy’s major industries, the beauty sector as a whole has achieved substantive growth. In 2022, the cosmetics sector reported global revenues of USD 427 billion, with forecasts of USD 580 for 2027, an annual growth rate of some 6%. With a community of over 500,000 operators from more than 190 countries, Cosmoprof confirms the great interest Italian producers receive from buyers, retailers and multinationals. In fact, Beauty Made-in-Italy stands apart for the quality, innovation and high safety standards of its products. It’s important that consumers appreciate these values, and Milano Beauty Week will help to get across what’s new and trending in the industry, and so lead to greater consumer purchasing awareness".
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