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The curtain rises on MARCA CHINA 2024, the three-day event scheduled from June 26 to 28, 2024, at the Shenzhen Convention and Exhibition Center (Futian). With around 200 exhibitors, including an Italian collective and a wide range of exhibits, the expo will focus on innovation, Private label growth and internationalisation drive.
Bologna, 20 June 2024
Following last year's success the third edition of MARCA CHINA INTERNATIONAL PRIVATE LABEL FAIR is ready to start, taking place from 26 to 28 June 2024 at the Shenzhen Convention and Exhibition Center (Futian).
MARCA CHINA was born in 2021 from the know-how of BolognaFiere in the organization of MARCA by BolognaFiere and from the awareness of the development potential of the Chinese market for private label products. MARCA CHINA is jointly organized by BolognaFiere China Ltd. and Shenzhen Retail Business Association together with the Chinese Chamber of Commerce.
The event will cover an exhibition area of 10,000 square metres and will host more than 200 exhibiting companies, attracting over 10,000 buyers and professional visitors, with a rich schedule of over 20 events.
A crossroads of innovation and opportunity in the world of commerce, the expo will focus on the dynamic sectors of the private label industry, including food and beverages, home and personal care products, incorporating emerging consumer trends such as organic health and creative packaging design.
A collective of Italian companies will take part in MARCA CHINa 2024, including Granarolo, In.Al.Pi., Pernigotti/Walcor, Asi and Marca by BolognaFiere itself.
A novelty of this edition will be the Pet Pavilion Powered by Zoomark, a space created in collaboration with BolognaFiere China and ICE-Agency that, entirely dedicated to the pet sector, will also host Italian and international companies.
MARCA CHINA aims to build collaboration bridges between manufacturers, origin factories, brand owners and retailers, fostering the development of China's private label industry. The event introduces an innovative “1+2” model that will offer exhibitors an experience beyond expectations.
At MARCA CHINA: connections for growth
More than just products: MARCA CHINA'S three-day event will offer a stimulating mix of innovations, experiences and business meetings, aimed at exploring all aspects revolving around the private label. Since its first edition, Marca China has stood out for its focus on innovation and private label development. The event not only helps to expand distribution channels, but also strives to create business opportunities for manufacturers and suppliers.
With the third edition of MARCA CHINA, BolognaFiere strengthens its role as a partner for businesses wishing to expand into emerging markets. Since 2005, the group has been present in China with an office in Shanghai and established BolognaFiere China Ltd in 2007. With over 50 employees, it organizes trade fairs and projects in China and supports Chinese enterprises in major international fairs in Italy.
The collaboration with ICE-Agency, combined with the expertise of BolognaFiere and the network of foreign agents in key European markets, has enhanced internationalisation strategies aimed at promoting the incoming of foreign operators.
