Unipol becomes the Title Sponsor of BolognaFiere’s new multifunctional venue.
BolognaFiere Group is proud to announce a strategic partnership with Unipol, which becomes the Title Sponsor of the new venue designed by MCA – Mario Cucinella Architects.
The 10-year agreement, running from 2026 to 2036, marks an important milestone in the Group’s growth. The new multifunctional venue will be named Unipol Hall, becoming a landmark space designed to host major international trade fairs, sports events, concerts and live entertainment.
“With Unipol Hall, BolognaFiere is taking another important step in transforming its exhibition district into a more integrated platform, able to host not only international trade fairs but also major sports, entertainment and cultural events,” said Gianpiero Calzolari, President of BolognaFiere.
“Our partnership with Unipol, a leading Italian group with strong local roots and a national presence, strengthens the strategic value of this investment and confirms Bologna’s role as a hub for connections, innovation and international appeal. The new multifunctional venue will not only be a new event space, but also an asset for the city, businesses and the community, creating value and new opportunities for growth in the years ahead.”
Carlo Cimbri, Chairman of Unipol Assicurazioni, said:
“Through this partnership with BolognaFiere, we strengthen a commitment that is deeply connected to the history of our Group while looking to the future of the city. This international venue, designed with high architectural and sustainability standards, will help Bologna attract major events and strengthen its position as a leading destination for entertainment, sports and exhibitions. For Unipol, becoming the title sponsor of this venue confirms our long-standing commitment and responsibility towards the city, the local community and the area where our Group was founded and continues to operate.”
Covering 12,000 square metres, standing 25 metres high and with a maximum capacity of up to 12,000 people, Unipol Hall is much more than a new venue. It is a strategic investment that strengthens BolognaFiere Group’s vision as an integrated platform able to create connections, attract international audiences and generate value for the local area and global markets.
The partnership with Unipol further supports this vision, bringing together expertise, long-term vision and innovation.
Unipol Hall is set to become a new landmark for the city of Bologna and for the international events industry.