This day was created to raise global awareness of the important role of exhibitions and trade fairs.
Theme of this edition: “Exhibitions drive opportunities.”
How are we celebrating #GED2026?
BolognaFiere Group embraces the three key pillars identified by UFI, interpreting and adapting them to its own corporate reality.
Key Message #1
Exhibitions drive opportunities for People by fostering collective effort, expanding skills, and creating meaningful connections that support careers, communities, and global collaboration.
THE POWER OF GROWING TOGETHER
BolognaFiere has achieved Gender Equality Certification, a milestone that recognizes our daily commitment to promoting female employment and creating inclusive pathways for the professional development of our talents.
We strongly believe in sharing knowledge and expertise across generations and cultures, because exhibitions and trade fairs are, before anything else, communities where the meeting of talents generates unstoppable growth.
Key Message #2
Exhibitions drive opportunities for the Planet by accelerating sustainable solutions, showcasing green innovations, and advancing responsible practices that help industries reduce their environmental footprint.
SUSTAINABILITY AS A LIVING SPACE
The BolognaFiere exhibition district is an ecosystem in constant evolution. Today, this transformation takes shape in the new multifunctional arena, fully integrated with exhibition activities, open to the city, and designed to host major sporting, cultural, exhibition, and music events.
A project that interprets sustainability not only as energy efficiency, but also as the ability to create flexible, multifunctional spaces that generate economic and social value for the community and the local area.
Key Message #3
Exhibitions drive opportunities for Performance by powering business growth, opening new markets, and enabling companies of all sizes to thrive through direct customer engagement and real marketplace connections.
TRADE FAIRS: A HUB FOR BUSINESS, INNOVATION, AND RELATIONSHIPS
“The exhibition industry ecosystem is where events become strategic business platforms, where innovation takes shape, and where companies build relationships that help define the direction of tomorrow’s industries.
BolognaFiere, long at the heart of Italy’s economic system, continues to be a strong driver of growth for Made in Italy and for companies seeking new markets in which to expand.”