At the heart of the China Shanghai International Children’s Book Fair, BolognaFiere Group celebrates a remarkable milestone: twenty years of continuous presence in China, marked by strategy, relationships, and shared growth.
Since 2005—when BolognaFiere established a permanent office in Shanghai—the Group has built an internationalization model that has become a benchmark in the industry. Over the years, this presence has expanded with local teams, expertise, and a portfolio of exhibitions spanning Shanghai, Hong Kong, Shenzhen, Guangzhou, and emerging markets across Southeast Asia.
This journey has been made possible through strong partnerships, integration within the Chinese industrial ecosystem, and ongoing dialogue with institutions and international operators.
The anniversary also highlights the strategic role of Henoto China, the Group’s exhibition design and production company, which has enabled the delivery of integrated services in design, construction, and logistics across the Chinese territory.
BolognaFiere China: 20 years of solid foundations, genuine relationships, and a vision that continues to grow alongside global markets.
