COSMOPROF NORTH AMERICA LAS VEGAS 2025 CLOSES WITH STRONG MOMENTUM

Las Vegas, NV – July 30, 2025 – The 22nd edition of Cosmoprof North America Las Vegas wrapped up with strong momentum, reaffirming its position as the leading B2B event for the beauty industry in the Americas. With 26,000 visits from 103 countries and more than 1,000 exhibiting companies from 44 countries, the exhibition once again served as a vital meeting point for industry stakeholders across the globe to establish new partnerships, share insights, and explore the latest trends and innovations. Notably, Korean Beauty continued its remarkable industry influence, with a striking 51% increase in Korean brands and suppliers participating on the show floor.

SHOW HIGHLIGHTS

Networking and Can’t Miss Content

More than 200 leading buyers, including L'Oréal, Nordstrom, Revlon, and Target, were hosted as part of Cosmoprof’s exclusive Buyer Program, which, along with Cosmoprof’s AI-powered matchmaking tool, enabled professionals to maximize their time at the event and connect with the right partners. 

Attendees also benefited from a rich schedule of educational content through Entrepreneur Academy, CosmoTalks, and Cosmopack Education, which hosted standing-room-only sessions on the beauty supply chain. The curated sessions and panel discussions were designed to deepen industry knowledge and address timely topics, such as engaging Generation Alpha, understanding the current state of the industry, and navigating the new era of beauty packaging.

A Celebration of Trends and Innovation

This year’s CosmoTrends report, curated by BEAUTYSTREAMS, showcased 22 exhibiting companies aligned with five emerging beauty directions. Featured innovations included products focused on sensitive and reactive skin, regenerative formulations powered by PDRN, advanced mask technologies, multifunctional device-solution combinations, and cutting-edge lip care treatments. These trends were highlighted through a dedicated on-site installation and explored further during a CosmoTalks session, offering a clear perspective on where the beauty industry is headed.

In partnership with BEAUTYSTREAMS, the global industry reference, the winners of the Cosmoprof & Cosmopack North America Awards were announced during the Welcome Party on the evening of the show’s first day, celebrating product excellence across six key categories. For the first time, the awards included exhibitors from both the Las Vegas and Miami editions.

Winners of the Cosmopack North America Awards, which recognize the best in beauty supply chain exhibitors, included ICURE Pharm & Cosmetics Inc. in the Formulation and Packaging: Design & Materials category, and Shinkwang M&P in the Packaging: Design & Materials category. Winners of the Cosmoprof North America Awards, which celebrate finished product beauty brands, included N&B S.r.l. Società Benefit in the Green & Organic category; Amaxy in the Hair Products category; Aekyung Industrial Co., Ltd. in the Make Up & Nail Products category; and NANOBIOSYSTEM CO., LTD. in the Skin & Body Care Products category.

Exhibitors Delivered Sensory Showcases

This year’s show floor buzzed with creativity and energy. Exhibitors stepped beyond the traditional booth format, delivering interactive product demos, sensory experiences, immersive pop-ups, and eye-catching installations—transforming the show into a dynamic playground for discovery and connection.

Enthusiastic Feedback from Exhibitors and Attendees

The response from both exhibitors and attendees underscored the event’s impact and value. Many praised the high quality of business connections, the diversity of participants, and the seamless organization of the show.

Exhibitors noted an increase in meaningful buyer interactions and appreciated the opportunity to showcase their innovations to a highly targeted audience. Attendees highlighted the event’s energy, relevance, and the chance to discover cutting-edge products, attend impactful educational sessions, and engage in strategic conversations with industry leaders.

Returning exhibitor Colep Consumer Products’ Senior Vice President Luisella Bovera said, “Cosmoprof North America was a great success for Colep Consumer Products, with an outstanding number of visitors and a highly engaged audience.”

Dr. Whitney Hovenic and Hillary Schieve, Founders of SPOOGE, launched their sunscreen product at the show and said, “Being part of the Discover Beauty program [within Cosmoprof North America Las Vegas] was a truly transformative experience—one that offered invaluable exposure, meaningful industry recognition, and access to high-value contacts that will have a lasting impact on our growth.”

Katie Petroskey, Senior Manager of Brand Acquisition for Nordstrom Marketplace said, "Overall experience with Cosmoprof was extremely positive. The Nordstrom marketplace team came to the show to discover new brands in the beauty space to launch on our online platform, and we absolutely did that. We felt that there were high quality brands at the show who met all our criteria and were very interested in coming onto Nordstrom’s platform."

Looking Ahead

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